A Ghanaian online platform transport service provider, Enshika, has launched its operations in Accra, Kumasi and Takoradi.
Announcing this in a statement, Enshika assured that its services will be based “on principle of having a ‘Journey’ of a service continue even after the ‘Ride’ has ended.
“While Uber entered this market in 2016, it was quite evident that it will be followed by some home-grown solutions or new international ones trying to come with offerings at reduced commission prices or few temporary giveaways to entice customers and drivers initially and then falling back to their usual ways.”
“Enshika is well on its course to develop a complete ecosystem where its customers will be able to enjoy benefits of using Enshika at many touch points,” the statement said.
Patrons of Enishka can earn “Enshika points” every time they take the ride.
They can redeem these points at various partner outlets that have tied up with Enshika to offer discounts to its customers. Not just this, Enshikans also earn points, every time their referred friends & family take a ride. You can easily refer friends or family using your Enshika ID, the first such Unique Digital ID in the country to be used for referrals, redemption and other use cases that will soon be part of the ecosystem,” the statement explained.
Enshika further offers special categorization of its customers with a special focus on students and corporate workers, who at the time of registration can choose their school or organization for permanent discounts.
Rides can also be booked in advance.
To set it aside from other companies offering similar services, Enshika has also “consciously decided not to indulge into Surge Pricing as it does not align to its corporate policy of providing free and fair services to its customers.”
Enshika is currently in talks to expand its presence in Africa “and shall continue to thrust its presence with its Unique, Innovative and Continual offerings with the aim to have inclusive growth for all its partners.”
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